PROJECT BACKGROUND
In the past three years, social distancing measures and an influx of immigrants have caused significant psychological stress and loneliness for Hong Kong's population aged 12-40. Improving mental health has become a critical issue, and both children and adults need simple, physical, and social entertainment to boost their mood. Therefore, the project aims to connect the two by using childhood games to revive happy memories and pass on old games to the next generation.
PROJECT CONCEPT
The event, with approximately 50 participants, uses a circular shape and time as the main concept for branding. The circular shape is adopted to divide the game area, and a roulette helps to determine the game rules, which increases the fun and variability of the game. The visual design features Bauhaus/geometric patterns and primary colors, making it easy for readers to understand the nature of the event.
