We believed that everyone has a freak side, an intense obsession or passion for something. For most people, freak is a negative word in describing people who are different from others. 

However, in our brand, freak is not negative but it is more like a grey area, to deliver the message the no one has the right to judge others. Thus, our brand aims to deliver a main message that you don’t need to be ashamed of your freak side. On the contrary, embrace it, because it is a part of our humanity.

In our designs, lace is used to create a bondage feel on clothes, giving out edgy image to the audience. It reveals the skinny body to those who have fetish or obsessed with it.