The programme aims to equip students to be work-ready in local and international fashion brands. Students will experience a series of practical training in fashion branding and buying area. Curriculum covers sourcing, fashion branding, visual merchandising and display design, fashion buying and operations, retail analytics, fashion eCommerce as well as event planning.

The programme also emphasises on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.