Singularity
PROJECT BACKGROUND
Many individuals, especially those in Generation Z, feel restless, anxious, and powerless in today's fast-paced world. At Singularity, we strive to conveys meaningful messages by incorporating impactful themes into our garments.
Our aim is to inspire Generation Z to take the initiative in defining the future by transcending limitations. We use denim to express retro-futurism and spread our brand values through attention-grabbing products in the Generation Z market.
PROJECT CONCEPT
Regarding our garment design, we chose denim and conceived of it to express the wild and free spirit of Gen Z. Tangelo orange is adopted as the primary colour. which represents confidence, future, and fulfillment - all values that are crucial to Gen Z. At the centre of the vest, we designed a round iron buckle that forms a symbol of infinite imagination. Additionally, the curved lines of the garment's silhouette, such as the shoulder and line pattern on jeans, signify the meaning of breaking the rules.
