NOUVELLE ÈRE is a local brand that depicts a post-apocalyptic world through illustrations, offering a unique take on the wasteland style. Additionally, the collection embodies the concept of upcycling and emphasizes the importance of sustainability.
Our aim is to raise awareness about sustainability through our collection. We utilize fashion as a means to remind consumers of global social issues. Also, we strive to promote the reuse and recycling of old clothes. To accomplish this, we have chosen to breathe new life into second-hand clothes and repurpose deadstock fabrics.