PROJECT BACKGROUND
Sneaker is a fashion trend now. There are many different sneakerheads in the world. They communicate, and purchase sneakers through social media. According to the recent research, as these social platforms cannot build a sustainable relationship with thee sneakerheads, I want to design a new online platform that provides different experiences for the sneakerheads to enjoy, communicate and unite.
PROJECT CONCEPT
This online platform is mainly designed with illustrations. In addition, there are some interactive items on the platform. For example, sneakerheads can share their sneakers collection images to be voted by other sneakerheads to decide the level like game rankings. There are virtual try-ons on sneakers and clothing provided, which can let users decide what style to wear before buying sneakers. Sneakerheads can play the app in a happy mood in leisure time.