Hiking Festa
Engaging teenagers and promoting interest in visiting parks with outdoor gaming activity
Background
The project aims to raise awareness and accelerate the development of Clearwater Bay Country Park through a charity walking festival while facilitating the maintenance and improvement of the park. The event encourages participation from all. It promotes the fusion of conservation, entertainment and education, engaging people in a meaningful and enjoyable outdoor experience.
CONCEPT
Our design concept revolves around promoting sustainable living through an engaging outdoor activity. The key value of the event is the revitalization of park facilities and rebranding of the park's amenities and landscapes. The primary objective is to provide people with more connections with nature, offering recreational opportunities that encourage eco-friendly habits. The visual concept draws inspiration from the distinctive shapes found in natural landscapes.
