Swap & Roll addresses Hong Kong’s toy waste crisis, driven by low awareness and children’s hedonic adaptation. Research revealed needs to reduce waste, diversify disposal, extend toy lifespans, and nurture children’s values. The platform promotes sustainable toy-sharing, supports developmental growth, and fosters gratitude, creating a greener, connected future for families.

The design concept of Swap & Roll is to create a sustainable toy-sharing platform for Hong Kong families with children aged 0—8, addressing toy waste and hedonic adaptation. The mobile app deliver interactive features like smart filtering and AR Toy Tryouts. With playful, rounded cartoon visuals. Fostering gratitude and developmental growth in an eco-conscious community.