Reverilurk
Reimagining legendary beasts to achieve cultural reinvention.
Background
The rise of global culture has led youth to increasingly favor Western, Japanese, and Korean films. In response, this project aspires to revive traditional Chinese culture through innovative design and interactive card games. By reinterpreting folklore and myths through modern illustrations, we aim to engage young audiences and enhance their appreciation for cultural heritage.
CONCEPT
This project reinterprets Chinese folklore and mythical creatures, transforming traditional elements into visually compelling card designs. Each card functions as both an illustration and a narrative medium, leveraging contemporary aesthetics to revitalize cultural memory. Set within a vibrant urban landscape, these enigmatic beings subtly integrate into everyday life, enriching the city's mystique and fostering a profound exploration and dialogue surrounding traditional culture.