The Loop
Background
Final Year Project
CONCEPT
The brand aims to create a circling back to style, where savings spin and closets pop! The very name 'The Loop' is intended to evoke a sense of excitement, smart shopping, and connection within the sustainable fashion community. The Loop aims to create a delightful customer experience as customers discover high-quality, pre-loved pieces at affordable prices, contributing to a more circular system. The name 'The Loop' leaves a lasting impression of our commitment to making sustainable style accessible and exciting for everyone, highlighting the important role of secondhand fashion in creating a more inclusive and environmentally conscious future.
Introduction
Brand Concept
Brand Logo
Brand Colour Palette
Brand Packaging
Brand Packaging
Online Store
Store Rendering