Nantou reveals key pain points a dense and complex layout with unclear signage for activities. To address these issues, we propose innovative solutions aimed at enhancing brand awareness and connectivity, including the activation of characters from the Nantou Small Squad to convey values of diversity and storytelling. The Nantou Muggle Value Card offers an immersive experience to attract more visitors, while the life-sized Monopoly game enhances navigation and connects tourists to the site's history. 

Targeting families and young people aged 18 to 25, we set up card-drawing points and host interactive activities, encouraging visitors to explore hidden corners of the ancient city and win prizes. Our promotional copy highlights the fun and appeal of these games, inviting tourists to participate and share their Nantou journey. Additionally, merchandise like plush dolls from the Nantou Small Squad and the limited edition “Wizard’s Gift Box” enhances brand appeal, allowing visitors to create lasting memories. Ultimately, this project celebrates the unique charm of Nantou, fostering deeper cultural understanding and connection.