The ketchup category at large is in decline due to growing condiment choices and economic uncertainty. Gen Z and Y aren't familiar with Heinz spicy ketchup.

Gen Z and Y listen to music in early morning to boost energy. Music drives your breakfast vibe! Debuting a Al band called Heinz Gang, release an album of 8 catchy songs about Heinz spicy ketchup and Gen Z and Y. Boosting their morning vibe with spicy lyrics. Discount code of buying the Heinz Jalapenlo ketchup is hidden in the lyrics to engage the Gen Z with the product.