Cuteness is Destruction
Background
Final Year Project
I focused on niche aesthetics related to darkly enchanting cuteness, which includes a lot of unique aesthetics, such as Traumacore, cutecore, and morute. The key to my work is soothing the harsh reality through a cute style.
CONCEPT
My design's target audience is women who love the mysteriously cute style. My inspiration comes from humanity's complex attitude toward cute things and how women tend to wrap the reality of their pain in the captivating past. Therefore, my designs heavily incorporate plush and patchwork to express the stories they have endured.