Candies of Creativity
Creativity is like candies—sweet, enjoyable, and full of surprises
Background
This project explores the idea that creativity can be savored and enjoyed like candies, inspiring students to view their creative potential as something delightful. Through research and experimentation, key aspects of creativity such as vision, skills, attitude, and innovation are symbolized as unique candies.
CONCEPT
The design concept revolves around "Creative Candy," using vibrant 3D gummy candies to symbolize vision, skills, attitude, and creativity. Deliverables include an A1 poster and a dynamic social media video aimed at inviting participants to explore the creative potential of communication design students.