China is now a major manufacturing hub worldwide, and Hong Kong is emerging as a regional design centre in mainland China. Hence, this programme allows students to study and examine how culture and lifestyle can influence product design. Students will also learn to conduct research, analyse product and market trends, master technology, and produce concepts to rejuvenate or enhance the products. By providing individual or group projects in collaboration with industry members, the programme will help students acquire communication skills, presentation techniques, and professional practices that can enable them to succeed in various design-related industries. The training and hands-on experience offered by the programme will help graduates to embark on their career paths as confident, technically competent, creative, and culturally sensitive product designers.