The MAG-SIP Mug addresses the challenge of combining convenient straw-based drinking with easy cleaning in travel mugs. Research revealed that users value hygiene and portability but struggle with the cleaning process of traditional straw designs. This insight led to a focus on a magnetic, detachable system for a seamless, hygienic drinking experience.

The MAG-SIP Mug is a 500ml travel mug for urban professionals and motorists. It features a semi-fixed inner straw with a magnetic accessory for easy drinking and cleaning. Designed in a minimalist style, it is suitable for daily urban and outdoor use.