The CNHE Youyou Villa project aims to revitalize historic buildings through a partnership scheme, blending heritage preservation with modern functionality. Research highlights the importance of community engagement and sustainable practices, ensuring these spaces serve contemporary needs while celebrating their historical significance, thus enhancing local cultural identity and tourism.

The design concept for the CNHE Youyou Villa branding project is creating a creative and vibrant identity that reflects the villa's historical significance while appealing to modern audiences. Deliverables include brand identity, guide and signage, merchandise product design and promotional materials. The intended audience aims at tourists, locals, students and researchers.