Suitology
Tracing the evolution of the suit, we rediscover its historical significance and generational trends.
By
LUI HOI YAM
Background
Suitology is a graduation project exploring the culture and evolution of the suit, aiming to reintroduce its meaning and contemporary relevance to university students. Through illustration, design, and product development, the project uncovers the suit’s diverse stories, cultural influences, and its continued vitality in both history and modern daily life.
CONCEPT
Suitology comprises paintings, an illustrated book, collectible figures, tie gift sets, and postcards with fabric samples. Targeted at university students, the project blends art, fashion, and daily context, using diverse visual styles to break stereotypes and inspire creative suit styling. The concept highlights the suit as a vibrant, fashionable, and culturally rich icon.