Variant
Revealing the VARIANT within, breaking barriers and inspiring transformation.
Background
This brand embraces an explosive, distorted, and mysterious aesthetic to reflect the complexity of ASPD. Its thought-provoking designs encourage empathy and reject societal norms. By understanding the factors behind ASPD behaviours, the brand aims to foster acceptance, raise awareness and celebrate the uniqueness of individuals, creating a more inclusive space for the ASPD community.
CONCEPT
The concept behind VARIANT stems from the belief that within every variant lies a captivating story waiting to be told. We draw inspiration from the intricate tapestry of human experiences, including the complex journey of individuals living with Anti-Social Personality Disorder (ASPD). By exploring the interplay between our brand's characteristics—exploitation, distortion, and mystery—we aim to celebrate the resilience, strength, and unique perspectives of those affected by ASPD.
