Unbox the MU5IC
Rapid and effective journey of music learning
Background
Most of the local music institutions usually collaborate with songwriters and music units, but there is a lack of connection between music units and the general audience. Some of the audiences do not truly understand how to engage in Hong Kong's music community or where to begin their own creative journey.
CONCEPT
MU5IC is an innovative music experiential kit designed for children to learn while playing, following the principles of STEAM education. Taking inspiration from blind boxes, each kit is packaged identically without any hints. When users open the packaging and experience the contents of the kit, they embark on an extraordinary musical journey - Unbox the MU5IC.
