Rigidity and Softness
This project aims to showcase the perfect harmony between the strength and gentleness of women through videography, photo shooting, dressing, and makeup
Background
In our project, we want to show the rigidity and softness of women using plum blossom as a metaphor. The plum blossom’s adaptability to its environment showcases both the gentle and resilient aspects of modern women's personalities and characteristics.
CONCEPT
Our design captures the beauty and confidence of women through a captivating video and photo shoot. The women featured in the video, dressed in our stylishly designed clothes with plum blossoms and complementary makeup, explore a bustling city with tall buildings, symbolising the journey of self-discovery. This empowering story resonates with a diverse audience, inspiring women to embrace their inner radiance and find their true purpose.
