Nature’s competition
Promote joy and sports awareness through graphic design and nature's biodiversity
Background
Hong Kong is known as the "concrete forest" and the natural environment is becoming increasingly precious. However, negative stereotypes of country parks, coupled with the rise of alternative forms of entertainment, have resulted in a decline in people's motivation to explore the nature and a decrease in the utilization of country parks.
CONCEPT
With the rise of sports culture, the spread of healthy lifestyle is facilitated. The competitive themes provide young people with free-of-charge opportunities for entertainment, education, and environmental conservation without any harm to the environment. This also promotes the acquisition of nature-related knowledge and improvement of motor skills through sports challenges.
