MYSTERY OF MERCURY
Background
This project is aimed at promoting the Gundam hobby and enhancing brand loyalty among users through interactive installations and practical experiences. It celebrates the new season of the Gundam series, "The Witch of Mercury," which serves as a prequel to the original story. It delves into three mysteries from the movies that were not created in the animation. The story revolves around the publication of the Mercury trilogy to “Asticassia”, the school where the story begins.
CONCEPT
As a participant in the event, you will assume the role of students from Asticassia, where you will have the opportunity to purchase uniforms and specially designed clothing. Additionally, you can build and purchase Gundam models that match your preferences. By doing so, you can become members of the pilot operation team and further immerse yourselves in the Gundam universe.