Mirror – Promoting Hong Kong
Mirror - Reflecting the essence of Hong Kong's culinary and entertainment culture
Background
This project, titled "Mirror," combines the vibrant night market culture of Hong Kong with the aim of attracting foreign tourists to gain a deeper understanding of the city's entertainment culture through its culinary delights. The project specifically involves a simulated collaboration with the renowned Hong Kong entertainment band, Mirror, to enhance the international influence and promotional impact of both the project and the band.
CONCEPT
Various visual elements have been designed for the night market, such as milk tea cups and coffee cups There are also utensils featuring the lyrics of the adapted, food-related versions of Mirror's songs. Additionally, a collection of Mirror-themed emojis has been created to incentivize travelers to check-in and receive night market discounts. These visual elements aim to enhance travelers' understanding of Hong Kong's culinary and entertainment culture.
