Mirror Party
A simulated project to extend the intellectual property value of Hong Kong boy group MIRROR through cartoon characters.
Background
The goal of this simulated project is to expand MIRROR's fan base and increase its popularity by reaching a wider audience beyond its current limited demographic to the younger generation.
CONCEPT
The objective is to expand MIRROR's fan base by creating a virtual cartoon character representing the group. This adorable depiction of MIRROR members will be utilized to attract even younger audiences. Highlighting the group's lively and cute character, it will expand Mirror’s popularity to all cartoon lovers Additionally, the project aims to develop more Mirror Party merchandise and animations to generate commercial value.
