Ikigai
Simplicity's Whisper, Authenticity's Echo.
Background
The core philosophy is wabi-sabi, celebrating the beauty of imperfection. . Kintsugi and botanical dyeing are incorporated to express this sentiment, embracing the natural and imperfect. Denim's versatility and durability align with the commitment to quality. Sustainability is paramount; fashion should not harm the environment or future generations.
CONCEPT
“A reason for being”. The things that get you up in the morning. Carries the meaning of "continuity" that echoes with the philosophy of Kintsugi and the vision of supporting sustainability.
