Growing Adventures

Parent-child outdoor sports event

Background

In the face of pressing global issues such as climate change, pandemics, economic inequality and the growing mental health crisis, prioritizing the well-being of families and communities is critical. The promotion of sports is an effective way to enhance parent-child interaction and promote the healthy physical and mental development of children. The family unit plays a vital role in shaping children's social values. Let us unite and organize sports activities on the United Nations International Day of Families to bring a positive impact to Hong Kong.

CONCEPT

The entire space uses the moon as the design centre, and adds design elements such as rabbits and emotions. These elements will make it easier for the audience to feel the atmosphere and understand the content of the exhibition. Various interactive experiences have also been added to the exhibition, making it more interesting and leaving viewers with deeper experiences and memories. Black, white, and brown are used as background colours to set off colourful products. The exhibition will be divided into two parts: first, understanding the story and philosophy behind the bramd; second, understanding the products. It is hoped that after experiencing the exhibition, the audience can find the products that suit them and learn how to relax and enjoy life.