Full Moon.jpg

Background

Hong Kong people live a busy life. It may be past 9 at night when they go home from work or school. This distance could be the only time that they can relax. Wouldn't you feel annoyed and unfortunate if you have found out the care products for hair and skin at home or even the lifestyle are not what you hope for? It is hoped that the Exhibition would promote high-quality products for females aged 18-45. It is also hoped that viewers of the design will gain a deeper understanding of the brand story, therefore they can use these products to improve the quality of their lives and learn how to enjoy life and take a better care of themselves.

CONCEPT

The entire space uses the moon as the design centre, and adds design elements such as rabbits and emotions. These elements will make it easier for the audience to feel the atmosphere and understand the content of the exhibition. Various interactive experiences have also been added to the exhibition, making it more interesting and leaving viewers with deeper experiences and memories. Black, white, and brown are used as background colours to set off colourful products. The exhibition will be divided into two parts: first, understanding the story and philosophy behind the brand; second, understanding the products. It is hoped that after experiencing the exhibition, the audience can find the products that suit them and learn how to relax and enjoy life.