Buddies' Grocery
A joyful conversation with Hong Kong nostalgia
By NG Wing Sum
Background
As times change, people have gradually forgotten the sentiments of the past. There are still opportunities to reminisce about the golden ages of Hong Kong, allowing people to re-experience the good old days and preserve the unique styles and cultures in the past.
CONCEPT
Buddies' Grocery aims to reimagine Hong Kong's nostalgic culture. This project features distinctive illustrated designs and 3D packaging as the vessels to breathe new life into traditional old objects, embodying the "Buddies" personas to showcase the distinctive facets of Hong Kong's traditional culture. The detailed narratives introduce the origins and intriguing stories behind the cultural elements, enabling people to reconnect with and appreciate the enduring historical essence of Hong Kong.
