Background

In 1972, a fashion doll named Blythe was brought to life by Kenner, an American toy company. It garnered a year of popularity in the United States before production was relocated to Hong Kong. Subsequently, Blythe received authorisation from the Japanese toy merchant Takara, leading to a revival in the US market. In Hong Kong, Blythe's popularity has experienced fluctuations, prompting endeavours to rejuvenate the character and engage a younger audience through the creation of Instagram content.