Blythe Content Creation 2024 (Time Blythe)
Time Blythe
Background
The project aims to address the issues faced by Blythe, a toy doll brand, in Hong Kong. The absence of an official Instagram account and authorized purchasing channels has resulted in a notable decline in support. To counter this, this project seeks to establish a comprehensive official platform that increases visibility and reignites interest among individuals intrigued by Blythe dolls.
CONCEPT
A proposal has been put forth to establish a promotional Instagram page for Blythe, highlighting the slogan "Time flies, Time Blythe." The envisioned two-week promotion plan encompasses the regular publication of three posts, reels, and stories each day. The content will focus on various aspects such as the recreation of Hong Kong classic movies, engaging interviews with Blythe collectors and fans, showcasing the latest Blythe collections, and the creation of Blythe doll box frames and filters.
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