Too Faced New Series “Cherry Blossom”
A floral fantasy floral note of light fresh blooms
PROJECT BACKGROUND
Too Faced is an American cosmetics brand that caters to white-collar professionals. Based on its sweet and ethereal design aesthetic, an enticing magical tale about a rabbit will be created to promote this collection through posters, storybooks, leaflets, product packaging, and souvenirs.
PROJECT CONCEPT
My design concept, "Cherry Blossom," uses illustration to accentuate the fresh and sweet nature of cherries and blossoms. Simple and clean designs in cosmetics brands are the most common choice for consumers, providing our customers with a feeling of luxuriousness and prestigiousness. Basic design concepts influence customers’ purchasing desire and decision, however, basic designs cannot attract them to buy the products. Therefore, I want to design a stunning and fun collection that catches everyone's attention.
