PROJECT BACKGROUND
This project aims to promote a Chinese flower tea brand, emphasizing the benefits of flower tea for different organs and the importance of Chinese traditional culture, to deepen consumers' understanding of their bodies and health. In addition, changing the product form to powdered tea can also improve convenience and consumption habits, further promoting the popularization and development of flower tea culture.
PROJECT CONCEPT
The brand design concept of “Tan Tea” revolves around the Chinese Five Elements theory, simplified into graphics representing the body's five organs. Each color represents an element, and the five types of flower tea are paired with the benefits of their corresponding organs . The combo set includes tea packaging and promotional items aimed at health-conscious adults aged 35-44 who seek to improve their overall well-being.
