PROJECT BACKGROUND
Ice-cream and other desserts have always been considered as food for women, implying the most vulnerable side, so men are less likely to have ice cream on a regular basis or include it in their food preferences. Study also found that no dessert brand is exclusively marketing to them. Therefore, we aim to create a brand of ice-cream specifically for mature men that they change their perception of ice-cream and accompany them as a food in each moment of their 30’s.
PROJECT CONCEPT
When targeting mature men in different markets, the focus is primarily on words and colors in the design elements. The use of different moments, flavors, and colors helps to attract this demographic.
