PROJECT BACKGROUND
"minimum" resonates naked shopping which means buying goods with no packaging. It is less wasteful at the source. To save the baby’s future, it is a good opportunity to let your child know what naked shopping is. It is hoped that building a habit of naked shopping will help to reduce waste produced from packaging.
PROJECT CONCEPT
This brand symbolizes a baby’s minimal lifestyle. The organic font in the identity is designed with different directions which show the vivacity of a baby. The deliverables are the refill containers and eco-friendly packaging. To cater to the mother's needs, it provides a trial pack in the nursery room. For the promotion, an event is created to form a community that supports sustainable living and parenting.
