PROJECT BACKGROUND
Food Angel is a food recovery and assistance program in Hong Kong. According to the analysis, One of the problems of Food Angels is lack of manpower. In addition, the survey found that women face pressure between work and family. By participating in "Happy Mom Mum", women will raise awareness of the organization and food waste through several initiatives, to encourage more people to join the program. At the same time, they will be able to make contact and help each other in volunteer service. This will provide them with an opportunity to realize their value.
PROJECT CONCEPT
Women and general grassroots are the target audience. The visual presentation echoes the "cherishing food" character of the product, and the three basic food categories are presented in a simple style to enhance the public's impression of the brand. The color palette and ambience of the product connect women's image and nutritious meals.
