PROJECT BACKGROUND

The term "B-roll" refers to supplementary footage that enhances the visual definition of A-roll footage. Often used as cutaway footage, "B-roll" provides intriguing visual background to help tell your story. Commercial videos showcasing delicious desserts could divert viewers' attention from the worries and concerns they face every day, while simultaneously eliciting uplifting feelings and fostering a sense of wellbeing by enabling them to watch others enjoying their desserts.