PROJECT BACKGROUND
This project aims to provide the public with deeper understanding of the types, origins and nutritional values of cheese, promote it as popular food and inspire the creation of new fusion dishes in order to change the food culture. The key insight is to increase public knowledge of cheese by highlighting its various nutritional values and consumption methods, thus raising the awareness of cheese.
PROJECT CONCEPT
This project's design concept uses bold, contrasting colors and cartoon-style illustrations to give various kinds of cheese unique personalities and create a strong visual impact. The brand combo set includes various promotional items which are suitable for our target audience because they are interested in fusion cooking. They can be benefited from a deeper understanding of cheese and unleash their culinary creativity.
