PROJECT BACKGROUND
Afontane launched the project, "夢想。成真” in its 50th anniversary to design and interpret the correlation between dreams, thoughts and sleep so as to promote the importance of quality sleep. Moreover, Sleepro is a new brand launched by Afontane in which a series of promotions will therefore be required.
Key observations and insight
- Insufficient publicity
- Lack of store features
PROJECT CONCEPT
My design concept is the Academy of Magic. By learning to create dreams in ‘this academy’, you can find your own unique self and identity inside the dream. When a beautiful dream is successfully formed, you will find the goals and dreams you have longed for and will be able to graduate from ‘this academy’, holding within yourself the product of ‘your good dream’. The target customers are from 25 to 38 years old, which caters to slightly younger customers but enough to welcome a wider age group of customers. The ultimate goal is to bring customers a dreamy and sweet sleeping experience.
