Students from the Advertising Design programme experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing. Graduates are able to apply creative strategies to persuasive communication designs that are professionally produced for pitching and presentation. They are well trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. They are observant, courageous and responsive in the ever-changing and highly challenging world of advertising. They are ready to be employed as art directors, copywriters, digital marketers, promotion and event managers, brand managers, online advertising designers and social media executives.