“You Are My Fantasy”
By
Yu Tsz Pong
PROJECT BACKGROUND
To connect the brand SPORT b. with the diverse needs of our future target customers (Gen Z) while enhancing the brand’s survival in the market for the young generations.
PROJECT CONCEPT
In creating Metaverse Worldview, a peaceful and blissful ideal world of SPORT b., we explore the connection between the virtual world and reality, which conveys the message of “You Are My Fantasy” behind the brand!
