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A board game to encourage people to stop phubbing.

By Kwok Lok Yee Joey
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PROJECT BACKGROUND

Nowadays, people use their phones anytime and at any place. During the pandemic, the phenomenon is even more remarkable. Some people are indulging in smart phones and do not have enough communication with their friends or parents, which may affect their interpersonal relationships.

PROJECT CONCEPT

The board game is designated for encouraging young people to have more face-to-face social interactions and limit their usage in smart phones. The target audience is teenagers (aged 13-18) as they often engage in social media platforms such as Facebook, and Instagram. Most of them are likely addicted to their mobile devices, too.

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Communication Design
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