PROJECT BACKGROUND

With the transformation of Sham Shui Po, Tai Nan Street is no longer a place for leather art. Nowadays, Tai Nan Street has become a gathering place for hipsters who are also coffee lovers. Walking into the leather shop, most customers are in their middle age. The youngsters only focus on the finished leather products and seem to have no idea of how to make them. Through the leather campaign, I hope the youngsters will have an initial understanding of the leather world and try to create something new. This project aims to inherit leather craftsmanship, promote the right concepts to the public, and explore more possibilities in leather craftsmanship.