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Show Cool

A platform for baskerball culture

By Lau Cheuk Lam
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PROJECT BACKGROUND

Training in basketball skills has not been receiving much attention in Hong Kong, as the spotlight would only shine on the triumphant moment. What’s being neglect is the effort exerted by the players during the long training process in order to acquire professional skills. Hence, potential teenage basketball players have difficulties in learning how to become great players through training.

PROJECT CONCEPT

‘Show cool’ literally means showing off one’s coolness. My design aims to create a platform appealing to teens who are interested in basketball by using special paint and texture to illustrate the court and static board. Sharp gradient colors are also used to present the young players who demonstrate their coolness and enjoyment while playing basketball.

  • #branding
  • #graphicdesign
  • #promotion
  • #visualcommunication
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