WE:ACT Brand Identity Design
PROJECT BACKGROUND
People with autism or other chronic dis-eases generally are prone to sensory physical and disorders. They are particularly sensitive or insensitive to light, colour, sound, touch, etc. and hence, their daily lives are greatly affected. Realising that good designs help improve lives, Hong Kong Design Institute students join hands with special needs members and occupational therapists from St James’ Settlement to co-design and co-create several innovative and appealing furniture and healthcare equipment to bring positive life changes.
PROJECT CONCEPT
WE:ACT to advocate equality through collaboration. We want the talents of people with special needs to be seen.
WE:SPECT to enhance social connection with special needs individuals. They feel respected, confident, delightful, relieved and comfortable as their emotional needs are being considered.
WE:BOUNCE to strengthen the physical abilities of special needs individuals. They feel healthy, confident, playful, creative and capable as their physical potentials are unleashed.
WE:WARD to promote better social awareness, understanding, acceptance and inclusion for special needs individuals. We all should stay closely connected, live and work together to create a cohesive and harmonious society.
