Nike Fashion Goes Viral: Shape of You
PROJECT BACKGROUND
A collaborative project with NIKE, students developed a series of fashion images, a short fashion film, promotion leaflet and a social media strategy plan to promote the brand and engage audiences.
Participating students: Shum Nga Lee, Lee Tsz Kwan, Mok Ka Ho, Hau Yuk Lun, Lai Wing Sze
PROJECT CONCEPT
According to research, mental illnesses such as depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviours are on the rise and becoming a bigger issue in the society than ever. The study also found that young people's mental incompleteness, coupled with hormonal changes, may lead them with extreme behaviour when dealing with mental problems. Targeting teenagers, the fashion campaign “Shape of You” promotes sports as an effective means and lifestyle to alleviate negative emotions and enhance mental wellbeing.
