PROJECT BACKGROUND
Hong Kong Pickles are a kind of nostalgic food that is full of Hong Kong characteristics. For the older generation, it is a delicacy, a culture, and even a memory. While for most young people, it is considered a kind of very old-fashioned food, and thus the pickled industry in Hong Kong is gradually declining.
PROJECT CONCEPT
This design uses modernised and eye-catching packages to create a brand new image for pickled fruits so as to attract new customers. The increased the publicity of Hong Kong Pickles, which in turn helps promote the idea of the ‘original taste of Hong Kong’. In addition, there are different packages to meet various customers’ needs.
